Gender Detection Flow Step
Detect a lead’s gender from their first name inside Marketo Smart Campaigns. Writes back Gender and Salutation fields, covers 100+ countries, zero-code install.
Guess the gender of a lead instantly based on their first name (and optional country or existing salutation) inside your Marketo Smart Campaigns. Our cloud-powered solution is fast, scalable, and respects your data privacy.
Detect Gender Instantly in Your Flows
The Determine Gender flow step helps you predict whether a lead is male, female, or unisex using only their first name, with optional country-specific precision.
Key Benefits
- Worldwide coverage with data for 100+ countries
- Fast and reliable: sub-second API responses
- Smart fallback when country info is missing
- Optionally read an existing “Salutation” field (e.g. Mr/Ms/Mme) to skip guessing
- Writes back both Salutation and Gender fields (male, female, unisex, unknown)
- Simple, zero-code installation in Marketo
How It Works
- Marketo calls our step with lead’s first name (and optionally country & existing salutation)
- If a salutation (Mr/Ms/etc.) is already present, we use it; otherwise we look up by name via Otowui’s API
- We return both a standardized Salutation and a gender value (male, female, unisex or unknown)
- Use these fields for segmentation, personalization or reporting
Why Choose the Gender Detection Flow Step?
- GDPR-compliant & secure API calls
- Fast responses inside your Smart Campaigns
- No technical skills required: install in minutes
Get Started Today
Install the “Determine Gender” flow step in your Marketo Smart Campaigns and unlock a new level of personalization and segmentation. Setup takes just a few minutes!
