Merge Duplicates Flow Step
Deduplicate leads automatically inside Marketo Smart Campaigns. Pick the winning record (newest, oldest or most engaged) and push merges to Salesforce. No code.
The Merge Duplicates Flow Step empowers marketing teams to remove duplicate contacts effortlessly: select which record wins, push merges to Salesforce, and maintain a single source of truth for every prospect.
Table of Contents
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Key Benefits
- Unlimited Requests: Run deduplication as often as you need with no caps on API calls.
- Dedicated Onboarding & Support: Get personalized setup assistance and responsive help from our experts.
- Cleaner Data: Automatically merge duplicates to maintain one unified lead profile.
- Flexible Strategies: Choose your winner: newest record, oldest record, or most engaged.
- CRM Sync: Seamlessly push merge actions to Salesforce without manual effort.
- No Code Required: Simply drag & drop the flow step into any Smart Campaign.
Get Started in Minutes
- Activate your Otowui API key
- Import the Merge Duplicates service
- Drag & drop “Merge Duplicates” into your flow, configure, and publish
Experience automated lead deduplication in Marketo without writing a single line of code.
Use Cases
- List Hygiene
Automatically dedupe contacts before every email send to ensure clean, accurate mailing lists. - Lead Routing
Guarantee sales reps see one consolidated record for each prospect, improving follow-up efficiency. - Engagement Scoring
Prevent duplicate activity from skewing engagement metrics by merging records in real time. - Reporting Accuracy
Eliminate double-counting in dashboards: the flow step ensures your analytics reflect true, unique lead counts.
Install in minutes and let the Merge Duplicates Flow Step run automatically within your Smart Campaigns, and start deduplicating today with unlimited requests and expert support.
