Otowui MCP Server

The Otowui MCP Server connects your AI assistant (Claude, ChatGPT, Le Chat and any Model Context Protocol client) to the same production-grade Marketo engine that powers the Admin Toolbox for Marketo. You talk; it audits.

What You Can Ask

Instance Audits in One Question
« Audit my gDPRConsent field across every form. » The assistant scans your forms and reports where the field is present, missing or mistyped, which texts diverge, and where the current value actually lives (draft or approved): the inconsistencies surface in one glance.

Inventories with the Real Status
Forms and landing pages with their true lifecycle state, including « approved with draft », the unpublished-edits state Marketo’s UI won’t show you. Plus every asset type: emails, templates, programs, smart lists, snippets, files.

Any Asset, Read in Full
Open an email, a landing page, a form, a snippet or a template by its name and read its content, browse your folders and programs, and see which assets are built on a template before anyone touches it.

Tokens, Campaigns & Programs
Scan My Tokens across your whole tree or one folder, list the smart campaigns of a program with their activation state, get a members report of any program with the count per progression status.

Your API Budget, Watched
« What’s my Marketo API usage today? » Consumption per API user, the 7-day trend and your daily quota, in a sentence.

Guarded Changes at Scale (Pro)
« Fix the consent label on these 30 forms. » « Update the CTA token of these programs. » « Merge these duplicate leads. » « Create 20 event programs from this template with these names and tokens. » Every change starts as a dry-run plan you approve, is applied minimally, and is VERIFIED by re-reading Marketo, with an honest per-item report.

Content Edits, Live Only When You Approve (Pro)
« Change the subject line of this email. » « Add a hidden field to this form. » « Approve these 30 landing pages. » The assistant edits the draft of an email, a landing page, a form, a snippet or a template, and shows each value before and after. Approval is a separate step, with its consequence spelled out: an approved landing page goes live, an unapproved one goes offline. When a template or a snippet is shared, the plan says what else changes with it.

Bulk Exports, Delivered to Your Account (Pro)
« Export the members of every program with their status. » « Give me the HTML of each program’s email, tokens filled in. » The file is built on our servers and lands in My Account > Exports: one CSV of every program’s members with their progression status, or a ZIP of the emails as HTML with their {{my.*}} tokens resolved. Nothing goes through the conversation, whatever the size. Kept 7 days; only your account sees it in My Account.

How It Works

Connect in One Minute
In Claude or ChatGPT: add a custom connector, log in with your Otowui account, click Authorize. Done: no key to copy, revocable in one click. Header-based clients (Claude Code, Cursor…) can use your Otowui API key instead.

Honest with Large Instances
Rate-limited, quota-aware, retried calls; long scans are bounded per call and announce exactly how to continue, never a silently truncated answer. The lessons of years of Marketo API practice are built in.

Entitlements Built In
The tool catalog your assistant sees is filtered by your subscriptions: the same account, keys and entitlements as the rest of the Otowui platform.

Security by Design

Your Credentials Stay Home
The assistant authenticates to Otowui, never to Marketo. Your Marketo API credentials never transit through the AI client, and your Otowui password is never shared with it.

Writes Are Guarded, Never Blind
Reading is the default; writing is a deliberate act. Every write tool requires a signed dry-run plan (valid 15 minutes; any change invalidates it), re-reads Marketo just before writing, applies the minimal change, then VERIFIES it by re-reading. Merging duplicates, which cannot be undone, additionally demands your explicit confirmation and re-checks each group live before touching it. The Standard plan is 100% read-only by entitlement.

Auditable
Every call is logged: tool, timestamp, Marketo calls consumed. You always know what your assistant did.

Plans

MCP Standard
The full read catalog: inventories with real lifecycle status, the content of any email, landing page, form, snippet or template, folders and programs, instance-wide field audits, tokens, smart campaigns, program members, leads and activities, API usage. Zero write access, by entitlement.

MCP Pro
Everything in Standard, plus the guarded write workflows: edits and approvals of emails, landing pages, forms, snippets and templates, form label fixes at scale, My Tokens updates, lead deduplication, bulk program creation as followable background jobs, and bulk exports delivered to My Account. Every write is planned, confirmed and verified.

Included with the Admin Toolbox for Marketo
Every active Admin Toolbox for Marketo subscription includes MCP Pro at no extra cost: same engine, same entitlements, one more way to use it. Set up your Marketo credentials once, and use both the web app and your AI assistant.