Best Practices

Discover our articles on best practices…

Unlocking Inclusivity: A Guide to Web and Email Accessibility Best Practices

Resources • Posted 3 ans ago

Explore the best practices for ensuring digital accessibility on the web and in email communications. Learn how to improve keyboard navigation, provide meaningful alt text, establish proper heading hierarchy, and more for an inclusive online experience Lire la suite
Drive Conversions: The Power of a « Schedule a Demo » Landing Page for SaaS

Resources • Posted 3 ans ago

Ready to start booking more demos? Our guide to "Request a Demo" landing pages will show you how to make the most of this powerful tool. Lire la suite
7 Must-Have Elements and 7 Product Landing Page Examples To Inspire Your Next Design

Resources • Posted 3 ans ago

Looking for ideas to create the perfect product landing page? Check out these 7 inspiration-worthy product landing page examples and get started on your next masterpiece. Lire la suite
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 3 ans ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Lire la suite
Automating Data Management with Marketo Webhooks

Resources • Posted 3 ans ago

Controlling email validity, formatting of any data, results of formulas like those in Excel, … name it! Lire la suite
Stop simply Scoring, Start Profiling

Resources • Posted 3 ans ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Lire la suite
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 3 ans ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Lire la suite
Marketing: Optimize your campaign deployment time!

Resources • Posted 5 ans ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Lire la suite

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