Introducing Otowui’s Bulk Form Editor for Marketo – 2025

Meet our Bulk Form Editor for Marketo—a powerful tool designed to take the pain out of large-scale form management.
At Otowui, we work closely with Marketo admins and Marketing Operations teams—and we’ve heard the same story time and time again. What should be a simple task, like adding a new field or updating picklist values across multiple forms, turns into a repetitive, time-consuming nightmare.
Sound familiar? You’re not alone.
That’s why we built a solution that changes everything.

Why Form Management is so Frustrating

If you’ve ever needed to add a new field to dozens—or hundreds—of Marketo forms, you already know the drill. You have to:

• Manually open each form in the editor
• Add the field
• Reapprove the form
• Then reapprove every landing page using that form

And that’s just one update.
The same pain applies to picklist value changes. You can’t update them globally, so you have to go into each form one by one. It’s slow, prone to mistakes, and stressful under tight deadlines.

The Otowui Solution – Bulk Form Editor for Marketo

We knew there had to be a better way—so we built one.
Our Bulk Form Editor simplifies your workflow by enabling you to:

• Edit multiple forms at once
• Add or remove fields in bulk
• Update picklist values globally
• Automatically reapprove forms and linked landing pages

All through an intuitive interface that connects directly to your Marketo instance.

Key Features of the Bulk Form Editor for Marketo

Bulk Field Additions

Quickly push a new field across dozens or hundreds of forms with just a few clicks. No more repetitive manual edits.

Picklist Management Made Easy

Change picklist values globally across all relevant forms. Maintain consistency and accuracy without the grunt work.

Auto-Approval

Forms and landing pages are automatically reapproved after edits—saving you hours and reducing room for error.

Instance-Wide Visibility

See which forms contain specific fields or picklist values, and easily track where changes are needed.

For teams managing large-scale instances or multiple workspaces, this tool is a game-changer. It reduces human error, increases consistency across forms, and gives you back hours each week.
No more spreadsheet tracking. No more last-minute edits under pressure. Just smart, efficient form management built for scale.