Lead Data
6 solutions
Clean, enrich and look up lead data while your Smart Campaigns run. The flow steps install once and appear in the flow builder like native steps: validate an email address, detect a gender from a first name, merge duplicate leads, or query your own MySQL database and map the row to lead fields. A webhook detects gender from any Marketo webhook call, and the Lookup Tables Editor lets your team manage database tables in a browser, with Excel and CSV import and export. No code to write.
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Database Lookup Flow Step
Look up a row in your own MySQL tables from any Smart Campaign and write it on the lead. Learn more -
Merge Duplicates Flow Step
Deduplicate leads automatically inside Marketo Smart Campaigns. Learn more -
Gender Detection Flow Step
Detect a lead's gender from their first name inside Marketo Smart Campaigns. Learn more -
Email Validation Flow Step
Validate and verify email addresses in real time inside your Marketo flows. Learn more -
Gender Detection Webhook
Detect a lead's gender from their first name with a Marketo webhook. Learn more -
Lookup Tables Editor
A clean web editor for the reference tables behind your Marketo automations. Learn more