Flo-Gender

Guess the gender of a lead instantly based on their first name (and optional country or existing salutation) inside your Marketo Smart Campaigns. Our cloud-powered solution is fast, scalable, and respects your data privacy.

Detect Gender Instantly in Your Flows

The Determine Gender flow step helps you predict whether a lead is male, female, or unisex using only their first name, with optional country-specific precision.

Key Benefits

• Worldwide coverage with data for 100+ countries
• Fast and reliable: sub-second API responses
• Smart fallback when country info is missing
• Optionally read an existing “Salutation” field (e.g. Mr/Ms/Mme) to skip guessing
• Writes back both Salutation and Gender fields (male, female, unisex, unknown)
• Simple, zero-code installation in Marketo

How It Works

• Marketo calls our step with lead’s first name (and optionally country & existing salutation)
• If a salutation (Mr/Ms/etc.) is already present, we use it; otherwise we look up by name via Otowui’s API
• We return both a standardized Salutation and a gender value (male, female, unisex or unknown)
• Use these fields for segmentation, personalization or reporting

Why Choose FlowSteps Gender Detection?

• GDPR-compliant & secure API calls
• Zero latency—no retries or external failures
• No technical skills required—install in minutes

Get Started Today

Install the “Determine Gender” flow step in your Marketo Smart Campaigns and unlock a new level of personalization and segmentation. Setup takes just a few minutes!