Resources

Discover our latest news, best practices, tips…

Smart emailing, improve your user experience!

Resources • Posted 3 ans ago

The best email for engaging users is one that is personalized, relevant, and provides value to the recipient. Here are tips that can help you create effective emails Lire la suite
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 3 ans ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Lire la suite
Improve customer experience with a preference center

Resources • Posted 3 ans ago

As customers, we've all received countless unwanted emails and messages from companies we've interacted with in the past. While some companies simply provide an unsubscribe button at the bottom of their emails, this approach falls short of meeting customers' needs for personalized communication. This is where the preference center comes in. Lire la suite
Welcome to API-Assisted Form Fields!

Resources • Posted 4 ans ago

Collecting data through online manual entry forms still leads to inaccuracies. Typographical errors, inaccurate information, and a lack of knowledge of one's own company information can make simple grouping of people from the same company complex and time-consuming. Lire la suite
Get your Marketo landing pages Moving!

Resources • Posted 4 ans ago

Have you been using templates for a while and exhausted ideas on how to evolve them further? Lacking graphical impetus but in need of some creativity? Lire la suite
Landing pages = Dead Ends? Upgrade to 2.0!

Resources • Posted 5 ans ago

In the “old world” it was enough to create 1 landing page with no external link, and only use 1 form for 1 piece of content. No more. Lire la suite
Give your users the best form experience

Resources • Posted 5 ans ago

A great user experience is important to you but you simply don’t have the time to change the form a user sees each time they visit, even though you know you should Lire la suite
Marketing: Optimize your campaign deployment time!

Resources • Posted 5 ans ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Lire la suite
MOPS – Marketo : do more but use less!

Resources • Posted 5 ans ago

Have you been asked to do more but with fewer resources next year? Are you running out of ideas? Otowui has 2 tips for you on how to approach this issue. Lire la suite
Marketo : Save time to do more!

Resources • Posted 5 ans ago

Have you ever been asked to do more but with fewer resources next year? Are you running out of ideas on how to approach this challenge? Otowui tells you how to solve this type of problem! Lire la suite
The real cost of an e-mail template!

Resources • Posted 5 ans ago

Decision-makers often wonder whether to pursue in-house development or outsourcing? Otowui offers you its analysis to illustrate the differences in cost structure for each option. Lire la suite

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