News & Resources

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Decoding Consent: Opt-in / Opt-out / Double opt-in / B2B / B2C

Resources • Posted 3 ans ago

In this blog post, we will delve into the intricacies of consent terminology, exploring the differences in opt-in and opt-out strategies and highlighting the significance of GDPR compliance in granting users explicit control over their personal data and communication preferences Lire la suite
7 Must-Have Elements and 7 Product Landing Page Examples To Inspire Your Next Design

Resources • Posted 3 ans ago

Looking for ideas to create the perfect product landing page? Check out these 7 inspiration-worthy product landing page examples and get started on your next masterpiece. Lire la suite
Comply with the right to access to personal Data (GDPR)

Resources • Posted 3 ans ago

In this post, we'll discuss the steps for integrating the right of access into a preference center. Lire la suite
Comply with the right to be forgotten of the General Data Protection Regulation (GDPR)

Resources • Posted 3 ans ago

The right to erasure, also known as the right to be forgotten, is a key provision of the General Data Protection Regulation (GDPR). Lire la suite
What is the ePrivacy Directive, « Cookie Law »?

Resources • Posted 3 ans ago

In this blog post, we will delve into the essence of the ePrivacy Directive, its key provisions, and its significance in the realm of data privacy. Lire la suite
What is the GDPR?

Resources • Posted 3 ans ago

The GDPR is a comprehensive data protection law that applies to all EU member states and regulates the processing of personal data. It came into effect on May 25, 2018. Lire la suite
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 3 ans ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Lire la suite
GDPR : Challenges for Marketing

Resources • Posted 3 ans ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Lire la suite
Real-time email validation on web form

Resources • Posted 3 ans ago

Real-time email validation is a valuable feature that can significantly improve the functionality and effectiveness of your website Lire la suite
Automating Data Management with Marketo Webhooks

Resources • Posted 3 ans ago

Controlling email validity, formatting of any data, results of formulas like those in Excel, … name it! Lire la suite
Stop simply Scoring, Start Profiling

Resources • Posted 3 ans ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Lire la suite
Smart emailing, improve your user experience!

Resources • Posted 3 ans ago

The best email for engaging users is one that is personalized, relevant, and provides value to the recipient. Here are tips that can help you create effective emails Lire la suite

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Martech

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