Never Reactivate Marketo Trigger Campaigns by Hand Again – 2025
If you’re a Marketo Admin, you’ve probably experienced this headache
It’s cleanup time again. Marketo runs its Automatic Trigger Campaign Cleanup, and suddenly…
- Your whitepaper nurture flow? Disabled.
- Your operational campaigns? Quiet.
- Your team? Scrambling to find and reactivate everything manually.
Every 90 days, it’s the same cycle: a silent system update that takes down active trigger campaigns—and with them, your lead flows, alerts, scoring logic, and more.
We’ve heard the frustration loud and clear. That’s why we built the Trigger Protection Web App.
What Is the Marketo Trigger Campaign Cleanup?
Marketo regularly runs an Automatic Trigger Campaign Cleanup process. This disables smart campaigns that haven’t run in a while—even if they’re essential to your operational workflows.
The idea is good in theory: clean out unused automations.
But in practice? It can break critical logic, disrupt follow-up flows, and delay response times—without you realizing it until it’s too late.
Why It’s a Problem for Operations Teams
The worst part? Marketo is just sending you a notification with the list of campaigns concerned but doesn’t help you to handle them.
This process is tedious, time-consuming, and prone to error, especially in large instances with hundreds of active programs.
How Otowui’s Marketo Trigger Campaign Protection Web App Solves It
Otowui’s Trigger Protection Web App is purpose-built to take the pain—and the risk—out of Marketo’s automatic cleanup.
With this lightweight, powerful tool, you can:
- Protect critical campaigns from being shut down
- Automate reactivation after a cleanup cycle
- Ensure business continuity without babysitting your automations
- Maintain visibility into what’s live and what’s protected
No more firefighting after cleanup. Just predictable, continuous automation.
Say Goodbye to Manual Reactivation
If your team spends hours every quarter manually reactivating mission-critical trigger campaigns, it’s time to stop.
Otowui’s Trigger Protection Web App is here to help you:
- Reduce operational risk
- Save valuable time
- Keep control of your campaign logic
- And make Marketo automation actually automatic
Ready to take cleanup chaos off your to-do list? Consult our pricing plan and request a demo!
Let’s make your Marketo operations faster, smarter, and ready for anything.
Posted ago by Charles
Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.
