Marketing Operations

Discover our articles related to Marketing Operations…

Optimize Subscriber Experience: Email Preference Center Best Practices

Resources • Posted 1 year ago

Want to make the most of your email preference center and upgrade your email marketing strategy? Here are 7 email preference center best practices to try. Read more
Mailchimp vs Marketo : Which is Better for Your Business?

Resources • Posted 1 year ago

Mailchimp vs Marketo is a common dilemma for marketers. In this article, we compare the features, pricing, and pros and cons of both platforms. Read more
Otowui’s Applications Now Available on Adobe Exchange Marketplace: Revolutionizing Digital Marketing

Updates • Posted 1 year ago

In a thrilling development for marketers and designers alike, Otowui is proud to announce the approval and publication of its revolutionary 'Email and Landing Page Creation' applications on the Adobe Exchange Marketplace. Read more
The Ultimate Guide to Adobe Marketo Engage Features: Benefits and Use Cases

Resources • Posted 1 year ago

Explore the Adobe Marketo Engage features that can help you grow your business. From email marketing to lead scoring, this marketing automation platform has it all. Read more
Unleash the Power of Marketo Engage: The Ultimate Marketing Automation Tool

Resources • Posted 1 year ago

Discover how Adobe Marketo Engage, a powerful marketing automation tool, can drive new leads to your sales, and optimize your sales funnel and ROI. Read more
Decoding Consent: Opt-in / Opt-out / Double opt-in / B2B / B2C

Resources • Posted 1 year ago

In this blog post, we will delve into the intricacies of consent terminology, exploring the differences in opt-in and opt-out strategies and highlighting the significance of GDPR compliance in granting users explicit control over their personal data and communication preferences Read more
Comply with the right to access to personal Data (GDPR)

Resources • Posted 2 years ago

In this post, we'll discuss the steps for integrating the right of access into a preference center. Read more
Comply with the right to be forgotten of the General Data Protection Regulation (GDPR)

Resources • Posted 2 years ago

The right to erasure, also known as the right to be forgotten, is a key provision of the General Data Protection Regulation (GDPR). Read more
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 2 years ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Read more
GDPR : Challenges for Marketing

Resources • Posted 2 years ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Read more
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
MOPS – Marketo : do more but use less!

Resources • Posted 3 years ago

Have you been asked to do more but with fewer resources next year? Are you running out of ideas? Otowui has 2 tips for you on how to approach this issue. Read more

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