Merge Duplicates Flow Step
Deduplicate leads automatically inside Marketo Smart Campaigns. Pick the winning record (newest, oldest or most engaged) and push merges to Salesforce. No code.
Flo-Merge empowers marketing teams to remove duplicate contacts effortlessly—select which record wins, push merges to Salesforce, and maintain a single source of truth for every prospect.
Table of Contents
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Key Benefits
- Unlimited Requests: Run deduplication as often as you need with no caps on API calls.
- Dedicated Onboarding & Support: Get personalized setup assistance and responsive help from our experts.
- Cleaner Data: Automatically merge duplicates to maintain one unified lead profile.
- Flexible Strategies: Choose your winner—newest record, oldest record, or most engaged.
- CRM Sync: Seamlessly push merge actions to Salesforce without manual effort.
- No Code Required: Simply drag & drop the flow step into any Smart Campaign.
Get Started in Minutes
- Activate your Otowui API key
- Import the Merge Duplicates service
- Drag & drop “Merge Duplicates” into your flow, configure, and publish
Experience automated lead deduplication in Marketo without writing a single line of code.
Use Cases
- List Hygiene
Automatically dedupe contacts before every email send to ensure clean, accurate mailing lists. - Lead Routing
Guarantee sales reps see one consolidated record for each prospect, improving follow-up efficiency. - Engagement Scoring
Prevent duplicate activity from skewing engagement metrics by merging records in real time. - Reporting Accuracy
Eliminate double-counting in dashboards—Flo-Merge ensures your analytics reflect true, unique lead counts.
Install in minutes and let Flo-Merge run automatically within your Smart Campaigns—start deduplicating today with unlimited requests and expert support.
