Marketo Flow Steps
Add a step to your Smart Campaigns. Each service installs once and then appears in the flow builder like a native step: query your own MySQL database, merge duplicate leads, detect a gender from a first name, verify an email address. The work happens lead by lead as the flow runs, with no code to write and nothing to host.
-
Database Flow Step
Query your MySQL database from any Marketo Smart Campaign and map the returned row to lead fields for real-time enrichment, personalization or scoring. No code.
-
Merge Duplicates Flow Step
Deduplicate leads automatically inside Marketo Smart Campaigns. Pick the winning record (newest, oldest or most engaged) and push merges to Salesforce. No code.
-
Gender Detection Flow Step
Detect a lead's gender from their first name inside Marketo Smart Campaigns. Writes back Gender and Salutation fields, covers 100+ countries, zero-code install.
-
Email Validation Flow Step
Validate and verify email addresses in real time inside your Marketo flows. Block disposable and free providers, apply your own lists, with unlimited requests.