Unlock the Full Potential of Marketo Flow Step Service with Otowui – 2025

Marketo’s Flow Step Service introduced a powerful new concept: giving marketers the ability to connect to external services directly from within a Smart Campaign.

But what if you didn’t need an external service at all?
What if you could harness that power within Marketo itself, without APIs, webhooks, or custom code?

With Otowui’s enhanced Marketo Flow Step Service, you now can.

What Is Marketo Flow Step Service?

In Adobe’s own words, Marketo Flow Step Service allows Marketo to communicate with an external service in real time when executing a Smart Campaign.

It’s a game-changer for dev teams—but not so much for marketers.
Why?
Because implementing it typically requires:

• Coding external logic
• Hosting your own services
• Managing API authentication
• Involving IT every time you want to make a change

Otowui’s Marketo Flow Step Service: No Code, Just Clicks

We reimagined the concept behind the Flow Step Service and made it fully marketer-accessible.
With Otowui’s built-in Flow Step Service for Custom Objects, you can:

• Create, update, or delete entries in a custom object
• Trigger those changes from any Smart Campaign
• Skip webhooks, scripts, and IT tickets
• Store structured data beyond the lead record right inside Marketo

Now, you can extend Marketo’s capabilities without leaving the platform or touching a single line of code.

What You Can Do with Otowui’s Flow Step Service

Forget limitations. With our expertize, your Smart Campaigns can now drive powerful, repeatable actions like:

• Online Course Registrations
• Multi-Answer Surveys
• Product Ratings and Reviews
• Event Attendance Logging…

Stop Working Around the Limits

If you’ve been hacking your way around limitations in native Marketo Flow Steps, it’s time to stop.

With Otowui’s Marketo Flow Step Service, you can finally:

• Scale multi-entry data capture
• Enable richer workflows
• Improve personalization and reporting
• Move faster without technical blockers