Smart emailing, improve your user experience!


The best email for engaging users is one that is personalized, relevant, and provides value to the recipient.
Here are tips that can help you create effective emails:

  1. Use the recipient’s name in the email subject line and greeting to make it more personal.
  2. Segment your email list based on the recipient’s preferences, behavior, and past interactions with your brand.
  3. Make the email content relevant to the recipient by addressing their specific interests and needs.
  4. Provide value by offering exclusive deals, educational content, or other incentives that are relevant to the recipient.
  5. Keep the email design simple, visually appealing, and easy to read on all devices.
  6. Make sure the call-to-action (CTA) is clear and prominently displayed.
  7. Test and optimize your email content and design for maximum engagement and conversion.

These principles are widely accepted as effective for email engagement and are commonly used by marketers and businesses across the world.

However, all of us are still flooded with emails every day that only barely consider our preferences, behavior, past interactions or even interests.

Why? Many reasons: time, skills, tools, priorities, …

Be the game changer of your company, embrace the change! It just needs a tiny change from you or contacting us.

Posted ago by Charles

Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.

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