Preference Center

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Go Beyond Standard Marketo Form Progressive Profiling with Dynamic UX – 2025

Updates • Posted 2 weeks ago

Tired of static Marketo Form Progressive Profiling? Otowui adds dynamic logic, memory, and personalization to create truly intelligent forms—no hacks needed. Read more
Reinvent Your Marketo Form: Sliders, Stars, Emojis – No Limits, All Brand – 2025

Resources • Posted 3 weeks ago

Turn every Marketo Form into an engaging, branded experience with sliders, stars, and emojis—no code, no workarounds, just better UX and data quality. Read more
Great Evolution – Gmail Spam-Fighting Update for 2024

Resources • Posted 2 years ago

On February 1, 2024, Google will implement a game-changing Gmail Spam-Fighting update, particularly impacting bulk senders of more than 5000 emails daily. Read more
Optimize Subscriber Experience: Email Preference Center Best Practices

Resources • Posted 2 years ago

Want to make the most of your email preference center and upgrade your email marketing strategy? Here are 7 email preference center best practices to try. Read more
Does GDPR Compliance Apply to US Companies? A Guide for Businesses

Resources • Posted 2 years ago

Understanding GDPR Compliance: Does it apply to US companies? A comprehensive guide on how to navigate the legal obligations and ensure compliance with EU regulations. Read more
Decoding Consent: Opt-in / Opt-out / Double opt-in / B2B / B2C

Resources • Posted 2 years ago

In this blog post, we will delve into the intricacies of consent terminology, exploring the differences in opt-in and opt-out strategies and highlighting the significance of GDPR compliance in granting users explicit control over their personal data and communication preferences Read more
Comply with the right to access to personal Data (GDPR)

Resources • Posted 2 years ago

In this post, we'll discuss the steps for integrating the right of access into a preference center. Read more
Comply with the right to be forgotten of the General Data Protection Regulation (GDPR)

Resources • Posted 2 years ago

The right to erasure, also known as the right to be forgotten, is a key provision of the General Data Protection Regulation (GDPR). Read more
What is the GDPR?

Resources • Posted 2 years ago

The GDPR is a comprehensive data protection law that applies to all EU member states and regulates the processing of personal data. It came into effect on May 25, 2018. Read more
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 2 years ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Read more

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