Resources

Discover our latest news, best practices, tips…

What is the GDPR?

Resources • Posted 2 years ago

The GDPR is a comprehensive data protection law that applies to all EU member states and regulates the processing of personal data. It came into effect on May 25, 2018. Read more
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 2 years ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Read more
GDPR : Challenges for Marketing

Resources • Posted 2 years ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Read more
Real-time email validation on web form

Resources • Posted 2 years ago

Real-time email validation is a valuable feature that can significantly improve the functionality and effectiveness of your website Read more
Automating Data Management with Marketo Webhooks

Resources • Posted 2 years ago

Controlling email validity, formatting of any data, results of formulas like those in Excel, … name it! Read more
Stop simply Scoring, Start Profiling

Resources • Posted 2 years ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Read more
Smart emailing, improve your user experience!

Resources • Posted 2 years ago

The best email for engaging users is one that is personalized, relevant, and provides value to the recipient. Here are tips that can help you create effective emails Read more
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
Improve customer experience with a preference center

Resources • Posted 2 years ago

As customers, we've all received countless unwanted emails and messages from companies we've interacted with in the past. While some companies simply provide an unsubscribe button at the bottom of their emails, this approach falls short of meeting customers' needs for personalized communication. This is where the preference center comes in. Read more
Welcome to API-Assisted Form Fields!

Resources • Posted 2 years ago

Collecting data through online manual entry forms still leads to inaccuracies. Typographical errors, inaccurate information, and a lack of knowledge of one's own company information can make simple grouping of people from the same company complex and time-consuming. Read more
Get your Marketo landing pages Moving!

Resources • Posted 3 years ago

Have you been using templates for a while and exhausted ideas on how to evolve them further? Lacking graphical impetus but in need of some creativity? Read more
Landing pages = Dead Ends? Upgrade to 2.0!

Resources • Posted 3 years ago

In the “old world” it was enough to create 1 landing page with no external link, and only use 1 form for 1 piece of content. No more. Read more

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