Effective B2B Cold Email Templates: 15 Best Templates to Skyrocket Your Sales in 2023


In sales and outreach, sending out cold emails might seem daunting. With the right strategies and templates, you can turn these seemingly chilly messages into warm conversations that drive tangible results.
In this guide, we’ll delve into the art and science of B2B cold email, showing you templates you can adapt to create sales emails that captivate your prospects’ attention and elevate your sales game.

B2B Cold Email Best Practices: How to Write Killer B2B Cold Emails

In B2B sales, a well-structured cold outreach email can be the key that unlocks new business relationships and revenue streams. To create a lasting impact with your cold emails, it’s essential to adhere to best practices that resonate with your recipients. Here are some strategic approaches to elevate your B2B cold email game and ensure your outreach cuts through the noise:

  1. Personalization
    A personalized email is the cornerstone of effective B2B cold emails. Gone are the days of generic, one-size-fits-all messaging. Personalize your email by researching your prospects thoroughly. Understand their company’s objectives, pain points, and recent developments.
    Incorporate this knowledge into your emails to show that you’ve invested time in understanding their needs. Address their specific challenges and propose tailored solutions that demonstrate your commitment to adding value.
  2. Subject Line Strategies
    Every cold email should have a subject line that catches the prospect’s attention. The subject line is your email’s first impression, and a compelling one can significantly impact open rates. Avoid generic subject lines and opt for concise, curiosity-inducing phrases that ignite recipients’ interest.
  3. Social Proof
    One of the best ways to get replies on your B2B cold email campaigns is to utilize social proof. Incorporating social proof into your emails can establish credibility and increase the likelihood of engagement.
    Highlight previous success stories, client testimonials, and case studies that showcase the value your products or services have brought to similar companies. When prospects see evidence of your positive impact, they’re more inclined to consider your offerings.
  4. Call to Action (CTA)
    Your B2B cold sales email should guide recipients toward a specific action, be it scheduling a call, downloading a resource, or requesting a demo. A clear and compelling call to action (CTA) is essential. Craft CTAs that are action-oriented. Make it easy for recipients to know exactly what step you want them to take and the value they’ll gain from it.
  5. Follow-Up Strategy
    The fortune is often in the follow-up. Don’t be discouraged by initial non-responses; instead, plan a series of well-thought-out follow-up emails. Craft polite and non-intrusive follow-up emails that remind recipients of your initial message and the value you’re offering.
    Share additional insights or resources that could pique their interest. Timing is key—sending follow-ups at strategic intervals can rekindle the conversation and increase response rates.

15 B2B Cold Email Templates for 2023

Use these proven B2B cold email templates to create an effective cold email outreach campaign. From engaging subject lines to compelling calls to action, these B2B email templates are designed to make your cold emails get replies.

  1. The Personalized Problem-Solver
    This template is particularly effective when you’ve spotted a pain point that aligns with a prospect’s recent challenges.
  2. The Mutual Connection Approach
    This personalized B2B cold template is designed to tap into the influence of a mutual connection, making it an excellent choice when you want to leverage existing relationships to initiate a conversation.
  3. The Intriguing Industry Insight
    Staying updated with industry news and using it as a conversation starter can demonstrate your awareness and value to the prospect. This template utilizes relevant news to pique curiosity and initiate a conversation.
  4. The Impressive Statistic Opener
    Sales professionals use this template when they have a compelling statistic related to the prospect’s industry or goals that can spark their interest.
    Opening with an impressive statistic can immediately capture the prospect’s attention and set the stage for a valuable conversation. This template is perfect for highlighting relevant data that aligns with the prospect’s objectives.
  5. The Value-Driven Outreach
    This template focuses on showcasing the value your solution can bring to the prospect’s business.
  6. The Case Study Connection
    Sharing a case study that resonates with the prospect’s challenges can be a powerful opener. This template leverages the success of others to spark the prospect’s interest and demonstrate your ability to deliver results.
  7. The Challenge-Conqueror Approach
    This template acknowledges a shared industry challenge and positions your solution as a way to overcome it.
  8. The Exclusive Invitation
    Offering an exclusive invitation to a valuable event can engage the prospect and demonstrate your commitment to their growth. This template invites them to participate in an event tailored to their needs.
  9. The Industry Trend Spotlight
    Highlighting industry trends demonstrates your industry knowledge and positions you as a valuable source of insights. This template initiates a conversation around trends that directly impact the prospect’s strategies.
  10. The Thought-Provoking Question
    Asking a compelling question can spark curiosity and encourage the prospect to engage with you. This template opens with a question that piques their interest and invites them to explore potential solutions.
  11. The Personal Connection
    Establishing a personal connection can create rapport and humanize your outreach. This template leverages your shared experience or connection to initiate a meaningful conversation.
  12. The Exclusive Offer
    This template works when you have an exclusive offer or discount for the prospect.
  13. The Creative Solution
    Offering a creative solution can set you apart and demonstrate innovation. This template introduces your inventive approach and invites the prospect to explore its potential.
  14. The Collaborative Vision
    Use this template when you want to express a shared vision and the potential for collaboration.

Things to Avoid While Writing and Sending a B2B Sales Email

Crafting an effective B2B sales email requires careful thought and strategy. However, it’s equally important to be mindful of the pitfalls that can hinder your email’s success. To ensure your outreach efforts yield positive results, here are some things to avoid when writing and sending B2B sales emails:

  1. Generic Content
    Avoid using generic, one-size-fits-all content in your email copy. The perfect cold email that gets replies shouldn’t be generic. Make sure your email is personalized to your recipient’s needs, challenges, and industry. Tailor your message to show that you’ve done your research and understand their specific pain points.
  2. Overused Email Templates for B2B
    While cold sales email templates can be helpful, using overly used or clichéd B2B sales email templates can make your email sound robotic and unoriginal. Instead, use templates as a starting point and customize them to match your prospect’s context.
  3. Neglecting Personalization
    Lack of personalization can lead to immediate disinterest. Write cold emails by addressing the recipient by their name, reference their company, and show you understand their unique situation. Doing this will improve your overall lead generation campaign.
  4. Irrelevant Email Subject Lines
    In your email sales outreach, avoid subject lines that are vague, misleading, or irrelevant to the email’s content. Your subject line should accurately reflect the email’s purpose and pique the recipient’s curiosity.
  5. Overselling
    While the goal is to promote your product or service, avoid aggressive sales pitches that overwhelm the recipient. Instead, write a good sales email that focuses on providing value and addressing their pain points.
  6. Ignoring Clear CTAs
    The best cold emails all have a call-to-action (CTA). Your call-to-action (CTA) should be clear and specific. Avoid vague phrases like “Let’s connect sometime.” Instead, use actionable language that guides the recipient on the next steps.
  7. Lengthy Emails
    Long, dense emails can be overwhelming and discourage reading. Keep your emails concise, focusing on the most important points. If your email requires more explanation, consider linking to a relevant resource.
  8. Ignoring Follow-Ups
    Not following up on a previous email can lead to missed opportunities. If you don’t receive a response, consider sending a gentle follow-up, showing genuine interest in their needs.
  9. Neglecting Testing
    Sending emails without testing their formatting and appearance across devices and email clients can result in poor user experiences. Test your emails thoroughly to ensure they appear as intended.
  10. Misusing Automated Emails
    While automation can streamline your outreach, over-using sales automation platforms can lead to impersonal interactions. Use automation strategically, ensuring that your emails still maintain a personal touch.
  11. Ignoring Analytics
    Neglecting to track email performance and analyze metrics can prevent you from learning what’s working and what’s not. Regularly review open rates, click-through rates, and responses to refine your approach.
  12. Spamming
    Sending too many emails in a short period or to recipients who haven’t opted in can result in your emails being marked as spam. Respect recipients’ preferences and adhere to email regulations.
  13. Lacking Value Proposition
    If your email doesn’t clearly convey the value you’re offering, recipients may lose interest. Highlight how your product or service addresses their pain points and improves their situation.
  14. Neglecting Proofreading
    Typos, grammatical errors, and formatting issues can undermine your professionalism. Proofread your emails meticulously before sending them to ensure they’re error-free.

How to Write Effective Follow-Up Emails in B2B Sales

In cold email marketing, mastering the art of crafting a follow up email is crucial for nurturing relationships and converting potential clients into loyal partners.
Using sales email templates for B2B sales with a series of follow-up emails quickens your sales process. Here’s a step-by-step guide on how to write impactful follow-up emails:

  1. Reference Your Initial Interaction
    Initiate your follow-up email by referring to your previous interaction. If you’ve initiated contact through a cold email, acknowledge it in your opening lines. For instance, “I hope you received my initial email about topic.” This establishes continuity from your first outreach.
  2. Highlight Value in Your Follow-Up Email
    Emphasize the value proposition you introduced in your initial email. Reiterate the benefits that your product or service can provide. You can phrase it as follows: “I’d like to highlight how our product/service can effectively address pain point for your company name.”
  3. Implement Personalization
    Reconnect on a personal level by referencing specific points from your previous communication. This showcases your attentiveness and genuine interest in their needs and preferences.
  4. Provide Additional Information
    If the recipient expressed interest but didn’t commit, offer additional details. Address any questions or concerns they may have raised, ensuring your follow-up email is informative and helpful.
  5. Create a Sense of Urgency
    Infuse a sense of urgency to prompt action. You could emphasize time-sensitive benefits such as “Our exclusive offer ends on date” or “Limited spots available for our upcoming webinar/event.”
  6. Offer Alternatives if Needed
    In case your initial proposal didn’t align with their needs, suggest alternatives tailored to their pain points and goals. This showcases your flexibility and commitment to finding the best solution.
  7. Craft a Clear Call-to-Action (CTA)
    Conclude your follow-up email with a precise and actionable CTA. Use compelling language like “Let’s schedule a call,” “Reply with your preferred time,” or “Visit link to learn more.”
  8. Express Gratitude in Your Follow-Up Email
    Always express appreciation for their consideration and time. A genuine “Thank you for considering service/product” adds a positive touch.
  9. Include a Professional Signature and Contact Information
    Sign off your follow-up email with a professional signature containing your name, title, and contact details. This simplifies the process for recipients to connect with you.

Final Thoughts

The perfect B2B cold emails are personalized and have a series of follow-up sequences. These should be part of your email prospecting strategy. The email templates for B2B sales and techniques provided in this guide will empower you to engage prospects effectively.

Follow Us on Linkedin Share on: , , ,
Posted ago by Charles

Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.

Related posts

Discover our latest news, events, product updates...