Best Practices

Discover our articles on best practices…

Marketo Nurturing Doesn’t Have to Be This Hard: Launch Smarter in Just 1 Day – 2025

Updates • Posted 1 week ago

Struggling with complex Marketo nurturing flows? Otowui’s 1-day method helps you launch smarter, reuse content, and skip the logic tree headaches. Read more
Otowui Celebrates Clément Secchi’s Bronze Medal Triumph at the Olympics!

Events • Posted 10 months ago

We are beyond thrilled to share the exhilarating news that Clément Secchi, our talented... Read more
Otowui Celebrates Clément Secchi at the Olympic Games 2024!

Events • Posted 11 months ago

At Otowui, we are thrilled to announce that our very own Clément Secchi is competing in the Olympic Games, proudly representing France. We enthusiastically support our cousin as he competes at the highest level, embodying the values of hard work and perseverance. Read more
Optimizing Conversions and Beyond: Unleashing Marketo Landing Pages for Success in 2024

Resources • Posted 1 year ago

Learn how to create and optimize Marketo landing pages with our guide. Read more
Define Landing Page? The Definition, Importance, and Best Practices 2024

Resources • Posted 1 year ago

Define landing page correctly! Discover the importance of landing pages in digital marketing and how to use them to convert leads in your marketing campaign. Learn best practices and optimization techniques here! Read more
5 Different Types of Landing Pages: How to Choose the Perfect One for Your Campaign

Resources • Posted 1 year ago

Discover the 5 different types of landing pages and learn how to choose the perfect one for your campaign. Maximize your results with our expert guide. Read more
Unlocking the Power of Squeeze Pages: Tips, Techniques, and Best Practices 2024

Resources • Posted 1 year ago

Discover the definition of a squeeze page and learn how to set up the right kind of landing page for your latest campaign. Collect email addresses and generate leads! Read more
APIs vs Webhooks: Differences and Best Practices 2023

Resources • Posted 2 years ago

Learn about the differences between APIs VS Webhooks and discover when to use each. Understand how these tools share data and respond to events. Read more
Lead Gen Forms: 7 Best Practices

Resources • Posted 2 years ago

Learn the best practices for creating lead gen forms that convert website visitors into leads on any landing page. Read more
Great Evolution – Gmail Spam-Fighting Update for 2024

Resources • Posted 2 years ago

On February 1, 2024, Google will implement a game-changing Gmail Spam-Fighting update, particularly impacting bulk senders of more than 5000 emails daily. Read more
Elevate Your Newsletter Sign up Landing Page : Transform 1 Visitor into 1 Subscriber

Resources • Posted 2 years ago

Discover the strategic importance of a newsletter sign up landing page. Learn how your strategy can foster stronger customer relationships & drive growth. Read more
How to Use Marketo Automation

Resources • Posted 2 years ago

Learn how to use Marketo in this guide. Marketo automation is needed by every marketer to effectively manage marketing and branding campaigns. Read more

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