Best Practices

Discover our articles on best practices…

Go Beyond Standard Marketo Form Progressive Profiling with Dynamic UX – 2025

Updates • Posted 4 days ago

Tired of static Marketo Form Progressive Profiling? Otowui adds dynamic logic, memory, and personalization to create truly intelligent forms—no hacks needed. Read more
Reinvent Your Marketo Form: Sliders, Stars, Emojis – No Limits, All Brand – 2025

Resources • Posted 2 weeks ago

Turn every Marketo Form into an engaging, branded experience with sliders, stars, and emojis—no code, no workarounds, just better UX and data quality. Read more
Marketo Nurturing Doesn’t Have to Be This Hard: Launch Smarter in Just 1 Day – 2025

Updates • Posted 4 weeks ago

Struggling with complex Marketo nurturing flows? Otowui’s 1-day method helps you launch smarter, reuse content, and skip the logic tree headaches. Read more
Otowui Celebrates Clément Secchi’s Bronze Medal Triumph at the Olympics!

Events • Posted 11 months ago

We are beyond thrilled to share the exhilarating news that Clément Secchi, our talented... Read more
Otowui Celebrates Clément Secchi at the Olympic Games 2024!

Events • Posted 11 months ago

At Otowui, we are thrilled to announce that our very own Clément Secchi is competing in the Olympic Games, proudly representing France. We enthusiastically support our cousin as he competes at the highest level, embodying the values of hard work and perseverance. Read more
Optimizing Conversions and Beyond: Unleashing Marketo Landing Pages for Success in 2024

Resources • Posted 1 year ago

Learn how to create and optimize Marketo landing pages with our guide. Read more
Define Landing Page? The Definition, Importance, and Best Practices 2024

Resources • Posted 1 year ago

Define landing page correctly! Discover the importance of landing pages in digital marketing and how to use them to convert leads in your marketing campaign. Learn best practices and optimization techniques here! Read more
5 Different Types of Landing Pages: How to Choose the Perfect One for Your Campaign

Resources • Posted 2 years ago

Discover the 5 different types of landing pages and learn how to choose the perfect one for your campaign. Maximize your results with our expert guide. Read more
Unlocking the Power of Squeeze Pages: Tips, Techniques, and Best Practices 2024

Resources • Posted 2 years ago

Discover the definition of a squeeze page and learn how to set up the right kind of landing page for your latest campaign. Collect email addresses and generate leads! Read more
APIs vs Webhooks: Differences and Best Practices 2023

Resources • Posted 2 years ago

Learn about the differences between APIs VS Webhooks and discover when to use each. Understand how these tools share data and respond to events. Read more
Lead Gen Forms: 7 Best Practices

Resources • Posted 2 years ago

Learn the best practices for creating lead gen forms that convert website visitors into leads on any landing page. Read more
Great Evolution – Gmail Spam-Fighting Update for 2024

Resources • Posted 2 years ago

On February 1, 2024, Google will implement a game-changing Gmail Spam-Fighting update, particularly impacting bulk senders of more than 5000 emails daily. Read more

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