How to Create Funny Landing Pages that Convert in 2023
Every marketer aims to strike a chord with their audience, making a lasting impression that encourages action. One proven method to capture attention and provoke engagement is through the use of humor.
But humor can be really tough to execute well!
In this blog post, we will show you why humor can be a powerful tool in marketing, how some brands have successfully used it on their landing pages, and how you can create your own funny landing page that converts.
The Impact of Humor on Marketing
From the top of the page to the bottom, injecting humor can pack a powerful punch. Not only can it create memorable impressions, but it can also humanize your brand and drive conversions for your product or service.
However, the use of humor must be strategic and targeted. Here’s why:
- Emotional resonance: Humor sparks positive emotional responses, forming personal connections with audiences.
- Increased recall: People are more likely to remember content that made them laugh.
- Shareability: Humorous content tends to be shared more, boosting your brand’s visibility.
- Trust-building: Showcasing a lighter, human side of your brand enhances relatability and trustworthiness.
- Conversion-driving: Well-executed humor can heighten engagement and prompt more conversions.
Effective use of humor requires understanding your audience and aligning the humor style with your brand’s identity. Done right, it can be a game-changer for your marketing strategy. Humor can be the difference between a low and high-converting landing page.
How to Create a Funny Landing Page: A Step-By-Step Guide
Creating a funny landing page that grabs attention and drives conversions isn’t as complex as it may seem. Follow these steps and best practices to make your page a delightful blend of humor and effectiveness.
1. Brainstorm the Concept
Start by conceptualizing a funny landing page idea that aligns with your brand voice and message.
Ponder over the type of humor you want to incorporate. Is it sarcasm, irony, exaggeration, parody, or puns?
Think about the emotions you aim to evoke – surprise, delight, curiosity, or relief. Reflect on the value proposition you want to convey – saving time, and money, or reducing hassle.
The best landing pages tell a story. There’s a consistent narrative to follow from top to bottom of the page.
2. Craft Humorous Page Copy
Next, it’s time to write humorous copy that also drives conversions. To do this successfully, you can employ these common comedic techniques:
Rule of three
Include three items in a list or sentence, where the first two are regular, and the third one is unexpected or funny. For instance, “Our software is easy to use, efficient, and won’t steal your lunch from the office fridge.”
Callback
Refer to something said earlier in the copy or another part of the landing page. If you’ve previously mentioned that your product has the durability to last, you might later joke, “Remember when we said our product lasts a lifetime? We weren’t kidding – it might even outlast your houseplants.”
Contrast
Use opposites or extremes to create an unexpected difference. An example might be, “Our granola bars are as healthy as a morning run and taste better than licking a treadmill.”
Hyperbole
Emphasize a point or benefit with exaggeration or overstatement. For example, “Our repair services work so quickly, you’d swear we have a time machine.”
3. Design with Humor in Mind
The landing page design should support your comedic concept. Choose images, videos, colors, fonts, and a layout that syncs with the tone and style of your humor.
Ensure that your potential customer can easily navigate, load, and read your landing page. Using white space, contrast, and hierarchy can effectively guide your visitors’ attention and action.
4. Add a Funny Call-to-action
An effective landing page needs to include a compelling and humorous call-to-action (CTA) that can motivate your visitors to take action. Use humor to overcome objections, create urgency, or offer incentives. For example:
- “Don’t miss this chance to ditch your pesky neighbor for good.”
- “Rush to claim your free trial before we have second thoughts.”
- “Sign up now and get a whimsical unicorn sticker.”
We’ve all seen hilarious customer reviews used in marketing ads, landing pages, and social media posts. If you have funny testimonials from your customers, put them to good use. And if you don’t, reach out and ask for them!
Mistakes to Avoid When Creating a Funny Landing Page
Humor in marketing can be a double-edged sword. While it can create an unforgettable experience, it can also miss the mark if not used appropriately. Here are the potential pitfalls you should try to sidestep:
1. Misjudged Humor
Humor varies drastically among different audiences and situations. Ensure your jokes resonate with your target market and stay clear of humor that might be perceived as offensive, insensitive, or irrelevant. Your page doesn’t need to take unnecessary risks.
2. Crossing the Line with Humor
Humor, being subjective, can sometimes be controversial. The balance between funny and rude or playful and hurtful can be delicate. Avoid humor that might be seen as:
- Racist, sexist, homophobic, or otherwise discriminatory
- Harmful or damaging to your customers, competitors, or even your brand
3. Distraction from the Main Message
The purpose of humor should be to enhance your message, not to overshadow it. Use humor that:
- Aligns with your product, service, or offer.
- Supports your value proposition and call-to-action (CTA).
- Does not require complex explanation or context.
- Keeps your visitors focused on their goals and taking action.
4. Overuse of Humor
Excessive humor can make your content lose its impact. Remember not to force humor into every corner of your landing page or sentence of your copy. Instead, use humor sparingly and strategically, balancing it with other elements such as facts, testimonials, or guarantees. This ensures your humor stays fresh and doesn’t turn into a predictable, boring, or annoying factor.
Funny Landing Pages Examples
1. Poo-Pourri
PooPourri’s landing page brilliantly uses humor to discuss a sensitive topic – odor elimination. The playful product names, such as ‘PitPourri’ for body odor, inject humor right from the get-go.
The page includes clever puns and casual language in headlines and product descriptions, like “Send body odor packing with Pit-Pourri.” This approach effectively lightens the atmosphere around an otherwise delicate subject.
Plus, Poo-Pourri encourages interaction with a playful call to join their social community and sign up for their newsletter. Phrases like “Laugh your butt off” and “Let’s make things official and become funk-fighting friends” showcase their distinctive brand personality.
Chubbies Shorts skillfully weaves humor into its landing page, offering a fun and memorable browsing experience for its customers.
The humor starts with an attention-grabbing “Thigh Slappin Deal” which not only promotes their discounts but also subtly references their product’s nature – short shorts that show off the thighs.
Their humorous visuals encourage viewers to keep scrolling. They use clever names for their products such as “The Whale Sharks,” “The Cotton Candies,” or “The One Man Wolf Pack,” adding a layer of levity to the shopping process.
3. BarkBox
The tagline “Monthly dog goodies for good doggies” is inherently playful. It paints a humorous image of dogs as well-behaved children eagerly awaiting their monthly bounty of ‘goodies’.
In the section titled “Dog people get it”, there’s an undertone of humor as BarkBox acknowledges the unique and sometimes quirky bond between dogs and their owners.
The idea that their product is ‘what dogs are barking about’ evokes an amusing mental picture of dogs participating in human-like chatter about their favorite subscription service.
They also use phrases such as “Rosie thinks every box that comes through the door must be hers now,” which humorously highlights the excited anticipation dogs experience when their BarkBox arrives.
4. Charmin
There’s an inherent challenge when marketing a product as mundane as toilet paper. However, Charmin’s landing page embraces humor, and the result is a lighthearted and amusing approach that’s both refreshing and engaging.
Right off the bat, with the phrase “booty-themed bop you didn’t know you needed,” Charmin effectively uses humor to breathe life into a generally unexciting product.
The joke continues with a clever pun, “your #1 and #2 song for a boogie in (and out) of the bathroom.” This unexpected play on words encourages visitors to smile and enjoy the joke, reinforcing Charmin’s image as a brand with a sense of humor.
Furthermore, their product range titled “Ready to roll?” is a subtle but charming play on words that again brings a lighthearted tone to an otherwise ordinary product lineup.
The tagline, “Enjoy the Go!” not only lightens the mundane topic of bathroom visits but also personifies Charmin as a humorous companion in life’s most private moments.
5. Oreo
Oreo, an iconic brand in the realm of sweet treats, cleverly uses humor to make its landing page engaging and delightful.
The phrase “TWIST. LICK. DUNK” is a humorous and memorable reference to the various ways people enjoy their Oreo cookies, creating a jovial image that encourages customers to reminisce about their own Oreo experiences.
Oreo’s call to “Stay playful” further integrates humor into its brand messaging. This short but impactful phrase emphasizes that, at its core, Oreo is all about fun.
It subtly encourages the audience to not take life (or cookies) too seriously, which adds a dash of whimsy to the brand’s image.
Final Thoughts
Creating a funny landing page can be a great way to attract attention, engage your audience, and increase conversions.
Humor can help you stand out from your competitors and create a memorable experience for your visitors. However, humor can also be tricky and risky if not done right.
You need to know your target market well and use humor that is appropriate, relevant, and effective for them.
Posted ago by Charles
Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.