Marketing: Optimize your campaign deployment time!


Do you get the feeling that creating a simple marketing campaign is simply taking too long? Between content creation, multiple stakeholders, internal processes, and technical set-up, … enough to bring you out in a cold sweat, right? We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress.

1 – Reduce the number of teams involved?

For example, do you really need to make specific images for each campaign? Pareto’s law talks of the 80-20 principle being plenty, so don’t overwhelm yourself. Maybe focus this effort on 20% of use cases and in doing so, you can alleviate pressure on your design colleagues and simplify your process.

2 – Optimise tech configuration

Consider who is integrating your content? Could it be integrated directly into the tool, or even automated from a simpler synchronised interface? And managed within traceable project management tools?
Simplify the number of tools and stakeholders in order to save time and money.

3 – Create templates for your emails, web pages, and even forms!

A good model only requires rapid content integration and a maximum of 1 minute to check over the structural aspects.

So, next time you create templates, don’t separate them from each other and instead create a coherent, easy-to-use, and efficient process.

Posted ago by Charles

Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.

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