Best Practices

Discover our articles on best practices…

Marketo Scoring, Reimagined: Stop Guessing, Start Aligning – 2025

Updates • Posted 3 days ago

Marketo scoring should drive alignment not confusion. Otowui helps you create segmented, understandable scoring models that Sales teams actually trust and use. Read more
AI in Marketo: Automate Smartly, Not Recklessly – Supercharge Marketo – 2025

Updates • Posted 1 week ago

AI in Marketo: How to Automate Smartly Without Losing Control Read more
Marketo Preference Center: From Legal Obligation to Super Strategic Powerhouse – 2025

Updates • Posted 2 weeks ago

Otowui helps you transform your Marketo Preference Center into a strategic, multilingual, and GDPR-compliant retention tool - far beyond the native Marketo unsubscribe page. Read more
Marketo Landing Pages: Break the Limits with Smart, Flexible Templates – 2025

Updates • Posted 3 weeks ago

Otowui helps you build smarter Marketo landing pages - modular, dynamic, and fully personalized. Go beyond native limits without RTP or complex workarounds. Read more
Supercharge Personalized Newsletters with Marketo Email Scripting and Otowui’s Clever Digest Engine – 2025

Updates • Posted 1 month ago

Marketo email scripting isn’t built for scalable content personalization - until now. Otowui’s Clever Digest Engine creates truly dynamic, one-to-one newsletters, automatically. Read more
Marketo Web Personalization Evolved: Smarter Targeting Without Limits – 2025

Updates • Posted 2 months ago

Marketo Web Personalization shouldn’t stop at banners. With Otowui, you can show or hide content based on score, behavior, language, and lifecycle stage without rebuilding your website. Read more
Dynamic Content Marketo Email: Advanced Personalization with Otowui – 2025

Updates • Posted 2 months ago

Break the limits of dynamic content Marketo email. Otowui lets you personalize email sections using advanced multi-condition logic—no cloning required. Read more
Go Beyond Standard Marketo Form Progressive Profiling with Dynamic UX – 2025

Updates • Posted 2 months ago

Tired of static Marketo Form Progressive Profiling? Otowui adds dynamic logic, memory, and personalization to create truly intelligent forms—no hacks needed. Read more
Reinvent Your Marketo Form: Sliders, Stars, Emojis – No Limits, All Brand – 2025

Resources • Posted 2 months ago

Turn every Marketo Form into an engaging, branded experience with sliders, stars, and emojis—no code, no workarounds, just better UX and data quality. Read more
Marketo Nurturing Doesn’t Have to Be This Hard: Launch Smarter in Just 1 Day – 2025

Updates • Posted 3 months ago

Struggling with complex Marketo nurturing flows? Otowui’s 1-day method helps you launch smarter, reuse content, and skip the logic tree headaches. Read more
Otowui Celebrates Clément Secchi’s Bronze Medal Triumph at the Olympics!

Events • Posted 1 year ago

We are beyond thrilled to share the exhilarating news that Clément Secchi, our talented... Read more
Otowui Celebrates Clément Secchi at the Olympic Games 2024!

Events • Posted 1 year ago

At Otowui, we are thrilled to announce that our very own Clément Secchi is competing in the Olympic Games, proudly representing France. We enthusiastically support our cousin as he competes at the highest level, embodying the values of hard work and perseverance. Read more

Get started with Otowui today

Create a better experience for your customers and less stress for your team.
You're just a minute away from improving your campaigns.

Pricing Schedule a Demo