Marketing Automation

Discover our articles related to Marketing Automation…

Optimize Subscriber Experience: Email Preference Center Best Practices

Resources • Posted 2 years ago

Want to make the most of your email preference center and upgrade your email marketing strategy? Here are 7 email preference center best practices to try. Read more
Mailchimp vs Marketo : Which is Better for Your Business?

Resources • Posted 2 years ago

Mailchimp vs Marketo is a common dilemma for marketers. In this article, we compare the features, pricing, and pros and cons of both platforms. Read more
Otowui’s Applications Now Available on Adobe Exchange Marketplace: Revolutionizing Digital Marketing

Updates • Posted 2 years ago

In a thrilling development for marketers and designers alike, Otowui is proud to announce the approval and publication of its revolutionary 'Email and Landing Page Creation' applications on the Adobe Exchange Marketplace. Read more
Otowui : Achieves Adobe Silver Technology Partner Status, Boosting Integration and Innovation in 2023

Updates • Posted 2 years ago

We are thrilled to announce a significant milestone for Otowui as we proudly announce our new status as a Silver Adobe Technology Partner. Read more
The Ultimate Guide to Adobe Marketo Engage Features: Benefits and Use Cases

Resources • Posted 2 years ago

Explore the Adobe Marketo Engage features that can help you grow your business. From email marketing to lead scoring, this marketing automation platform has it all. Read more
Unleash the Power of Marketo Engage: The Ultimate Marketing Automation Tool

Resources • Posted 2 years ago

Discover how Adobe Marketo Engage, a powerful marketing automation tool, can drive new leads to your sales, and optimize your sales funnel and ROI. Read more
Drive Conversions: The Power of a “Schedule a Demo” Landing Page for SaaS

Resources • Posted 2 years ago

Ready to start booking more demos? Our guide to "Request a Demo" landing pages will show you how to make the most of this powerful tool. Read more
GDPR : Challenges for Marketing

Resources • Posted 2 years ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Read more
Stop simply Scoring, Start Profiling

Resources • Posted 2 years ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Read more
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
Improve customer experience with a preference center

Resources • Posted 2 years ago

As customers, we've all received countless unwanted emails and messages from companies we've interacted with in the past. While some companies simply provide an unsubscribe button at the bottom of their emails, this approach falls short of meeting customers' needs for personalized communication. This is where the preference center comes in. Read more
Marketing: Optimize your campaign deployment time!

Resources • Posted 3 years ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Read more

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