Marketing Automation

Discover our articles related to Marketing Automation…

GDPR : Challenges for Marketing

Resources • Posted 2 years ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Read more
Stop simply Scoring, Start Profiling

Resources • Posted 2 years ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Read more
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
Improve customer experience with a preference center

Resources • Posted 2 years ago

As customers, we've all received countless unwanted emails and messages from companies we've interacted with in the past. While some companies simply provide an unsubscribe button at the bottom of their emails, this approach falls short of meeting customers' needs for personalized communication. This is where the preference center comes in. Read more
Marketing: Optimize your campaign deployment time!

Resources • Posted 3 years ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Read more
Marketo : Save time to do more!

Resources • Posted 3 years ago

Have you ever been asked to do more but with fewer resources next year? Are you running out of ideas on how to approach this challenge? Otowui tells you how to solve this type of problem! Read more
The real cost of an e-mail template!

Resources • Posted 4 years ago

Decision-makers often wonder whether to pursue in-house development or outsourcing? Otowui offers you its analysis to illustrate the differences in cost structure for each option. Read more

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Marketing Automation

GDPR : Challenges for Marketing

Stop simply Scoring, Start Profiling

GDPR/CCPA Rules: Global Preference Center options

Improve customer experience with a preference center

Marketing: Optimize your campaign deployment time!

Marketo : Save time to do more!

The real cost of an e-mail template!

Get started with Otowui today