Unlocking Inclusivity: A Guide to Web and Email Accessibility Best Practices


Digital inclusion lies at the heart of the evolution of the modern Internet. To ensure that the digital revolution benefits everyone, it’s essential to ensure that websites and emails are accessible to all, regardless of their level of ability or specific needs. In this article, we will delve deep into the best practices in digital accessibility to ensure that your online content can be used and appreciated by a diverse audience.

Web Accessibility Best Practices:

  1. Semantic HTML: Use proper HTML elements to structure your content, such as headings, lists, and links. Semantic HTML helps screen readers and other assistive technologies interpret content correctly.
  2. Keyboard Navigation: Ensure that all interactive elements and content can be accessed and used with a keyboard. Test your website’s keyboard navigation to ensure it is logical and sequential.
  3. Alternative Text: Provide descriptive alt text for all images, icons, and other non-text content. Alt text should convey the purpose and meaning of the content.
  4. Headings and Hierarchy: Use a clear and logical heading structure. Use <h1> for the main title and <h2> through <h6> for subheadings in a hierarchical order.
  5. Color Contrast: Ensure sufficient color contrast between text and background to make content readable. Follow WCAG (Web Content Accessibility Guidelines) guidelines for contrast ratios.
  6. Descriptive Links: Write meaningful and descriptive link text that makes sense out of context. Avoid generic phrases like “click here” or “read more.”
  7. Forms: Label form fields clearly and associate them with their labels using appropriate HTML markup. Provide error messages and instructions for completing forms.
  8. Keyboard Focus: Ensure that the keyboard focus indicator is visible and clear, so users can see which element they are interacting with.
  9. Skip Navigation: Include a “skip to content” link at the beginning of your web pages to allow users to bypass repetitive navigation and jump directly to the main content.
  10. Video and Multimedia: Provide captions, transcripts, and audio descriptions for videos and multimedia content. Ensure that multimedia controls are accessible via the keyboard.

Email Accessibility Best Practices:

  1. Use Plain Text: Whenever possible, provide a plain text version of your email alongside the HTML version. Plain text emails are more accessible and ensure compatibility with all email clients.
  2. Semantic HTML in HTML Emails: If you’re sending HTML emails, use semantic HTML tags just like you would on a web page.
  3. Alt Text for Images: Include descriptive alt text for images in your email, just as you would on a website.
  4. Readable Font and Size: Use a legible font and ensure that text is at a readable size. Avoid tiny fonts or excessive use of small text.
  5. Color and Contrast: Maintain proper color contrast in your email design and avoid relying solely on color to convey information.
  6. Accessible Links: Ensure that links are clear and descriptive. Avoid using “click here” and provide context for each link.
  7. Testing: Test your emails with screen readers and other assistive technologies to ensure they are accessible.
  8. Tables and Layout: If using tables for layout, ensure they are simple and properly tagged. Use CSS for styling whenever possible.
  9. Avoid Auto-Playing Multimedia: Avoid auto-playing audio or video in emails, as it can be disruptive and confusing.
  10. Text-Only Versions: If your email contains complex visuals or interactive content, provide a text-only version or a link to a web page with the content.


Remember that accessibility is an ongoing process. Regularly audit and update your web and email content to ensure it remains accessible to all users, including those with disabilities. Additionally, familiarize yourself with the specific accessibility guidelines and standards relevant to your region or industry, such as WCAG 2.1 for web accessibility.

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Posted ago by Charles

Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.

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