MOPS – Marketo : do more but use less!
Have you been asked to do more but with fewer resources next year? Are you running out of ideas?
Otowui has 2 tips for you on how to approach this issue.
Review the budgetary aspects
To start, check out our post on “The real cost of an Email template”, this will give you a good element of comparison between the price that an Email template costs and what it costed you last year.
If you’re paying more for solutions on the market than list prices you’ve already solved part of your problem and you can begin your quest for a new supplier!
Optimize your campaign deployment process
To get started, check out our post on “Team Marketo: Saving time to do more!”, as this will immediately give you a good point of comparison between your internal processes and best practice in the wider market.
Posted ago by Charles
Charles is the co-founder of Otowui and is responsible for marketing strategy and business development. He is a web enthusiast and digital marketing expert, with over 15 years of experience in the field. He enjoys creating unique and personalized user experiences for Otowui customers. He is also a developer and is passionate about the latest technologies to improve the performance and quality of Otowui's products.