Best Practices

Discover our articles on best practices…

6 Landing Page Optimization Best Practices in 2023

Resources • Posted 2 years ago

Discover the top 6 landing page optimization best practices to boost your conversion rates in 2023. Otowui Blog presents essential tips and strategies for optimizing landing pages and improving your digital marketing results. Read more
Does GDPR Compliance Apply to US Companies? A Guide for Businesses

Resources • Posted 2 years ago

Understanding GDPR Compliance: Does it apply to US companies? A comprehensive guide on how to navigate the legal obligations and ensure compliance with EU regulations. Read more
Effective B2B Cold Email Templates: 15 Best Templates to Skyrocket Your Sales in 2023

Resources • Posted 2 years ago

Best B2B Cold Email Templates: Learn how to write effective cold emails that get responses from prospects. Read more
Unlocking Inclusivity: A Guide to Web and Email Accessibility Best Practices

Resources • Posted 2 years ago

Explore the best practices for ensuring digital accessibility on the web and in email communications. Learn how to improve keyboard navigation, provide meaningful alt text, establish proper heading hierarchy, and more for an inclusive online experience Read more
Drive Conversions: The Power of a “Schedule a Demo” Landing Page for SaaS

Resources • Posted 2 years ago

Ready to start booking more demos? Our guide to "Request a Demo" landing pages will show you how to make the most of this powerful tool. Read more
7 Must-Have Elements and 7 Product Landing Page Examples To Inspire Your Next Design

Resources • Posted 2 years ago

Looking for ideas to create the perfect product landing page? Check out these 7 inspiration-worthy product landing page examples and get started on your next masterpiece. Read more
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 2 years ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Read more
Automating Data Management with Marketo Webhooks

Resources • Posted 2 years ago

Controlling email validity, formatting of any data, results of formulas like those in Excel, … name it! Read more
Stop simply Scoring, Start Profiling

Resources • Posted 2 years ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Read more
GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
Marketing: Optimize your campaign deployment time!

Resources • Posted 4 years ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Read more

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