Marketo

Discover our know-how on Marketo (marketing automation platform) to help you to attract and nurture leads…

Decoding Consent: Opt-in / Opt-out / Double opt-in / B2B / B2C

Resources • Posted 1 year ago

In this blog post, we will delve into the intricacies of consent terminology, exploring the differences in opt-in and opt-out strategies and highlighting the significance of GDPR compliance in granting users explicit control over their personal data and communication preferences Read more
7 Must-Have Elements and 7 Product Landing Page Examples To Inspire Your Next Design

Resources • Posted 1 year ago

Looking for ideas to create the perfect product landing page? Check out these 7 inspiration-worthy product landing page examples and get started on your next masterpiece. Read more
Comply with the right to access to personal Data (GDPR)

Resources • Posted 2 years ago

In this post, we'll discuss the steps for integrating the right of access into a preference center. Read more
Comply with the right to be forgotten of the General Data Protection Regulation (GDPR)

Resources • Posted 2 years ago

The right to erasure, also known as the right to be forgotten, is a key provision of the General Data Protection Regulation (GDPR). Read more
What is the ePrivacy Directive, « Cookie Law »?

Resources • Posted 2 years ago

In this blog post, we will delve into the essence of the ePrivacy Directive, its key provisions, and its significance in the realm of data privacy. Read more
What is the GDPR?

Resources • Posted 2 years ago

The GDPR is a comprehensive data protection law that applies to all EU member states and regulates the processing of personal data. It came into effect on May 25, 2018. Read more
The Unsubscribe Solution: Best Practices for a B2B Email Preference Center

Resources • Posted 2 years ago

Email preference centers are a measure to establish effective communication with subscribers. Here’s how they can benefit your email marketing strategy. Read more
GDPR : Challenges for Marketing

Resources • Posted 2 years ago

While GDPR is an essential tool for protecting privacy, it can be challenging for marketing teams to implement within a company. Read more
Real-time email validation on web form

Resources • Posted 2 years ago

Real-time email validation is a valuable feature that can significantly improve the functionality and effectiveness of your website Read more
Automating Data Management with Marketo Webhooks

Resources • Posted 2 years ago

Controlling email validity, formatting of any data, results of formulas like those in Excel, … name it! Read more
Stop simply Scoring, Start Profiling

Resources • Posted 2 years ago

To truly engage prospects and drive conversions, marketers must go beyond scoring and start profiling Read more
Smart emailing, improve your user experience!

Resources • Posted 2 years ago

The best email for engaging users is one that is personalized, relevant, and provides value to the recipient. Here are tips that can help you create effective emails Read more

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