Marketo

Discover our know-how on Marketo (marketing automation platform) to help you to attract and nurture leads…

GDPR/CCPA Rules: Global Preference Center options

Resources • Posted 2 years ago

With the implementation of the General Data Protection Regulation (GDPR) or more recently the California Consumer Privacy Act (CCPA), it is now more important than ever to provide users with greater control over their personal data. Read more
Improve customer experience with a preference center

Resources • Posted 2 years ago

As customers, we've all received countless unwanted emails and messages from companies we've interacted with in the past. While some companies simply provide an unsubscribe button at the bottom of their emails, this approach falls short of meeting customers' needs for personalized communication. This is where the preference center comes in. Read more
Otowui at the e-marketing Paris Fair 2023

Events • Posted 2 years ago

We are thrilled to announce that Otowui, the best email and landing page builder tool, will be participating in the e-marketing Paris fair Read more
New feature: The RSS-Powered content

Updates • Posted 2 years ago

Not every users of your website has a tool for reading RSS feeds and from now on, Otowui builders are letting you insert any RSS feeds within your email or landing page with ease. Read more
Welcome to API-Assisted Form Fields!

Resources • Posted 2 years ago

Collecting data through online manual entry forms still leads to inaccuracies. Typographical errors, inaccurate information, and a lack of knowledge of one's own company information can make simple grouping of people from the same company complex and time-consuming. Read more
Get your Marketo landing pages Moving!

Resources • Posted 3 years ago

Have you been using templates for a while and exhausted ideas on how to evolve them further? Lacking graphical impetus but in need of some creativity? Read more
Landing pages = Dead Ends? Upgrade to 2.0!

Resources • Posted 3 years ago

In the “old world” it was enough to create 1 landing page with no external link, and only use 1 form for 1 piece of content. No more. Read more
Give your users the best form experience

Resources • Posted 3 years ago

A great user experience is important to you but you simply don’t have the time to change the form a user sees each time they visit, even though you know you should Read more
Marketing: Optimize your campaign deployment time!

Resources • Posted 3 years ago

We believe that marketing content creation should be the only real challenge when launching a new campaign, so we’ve developed the following suggestions to save you time and stress. Read more
MOPS – Marketo : do more but use less!

Resources • Posted 3 years ago

Have you been asked to do more but with fewer resources next year? Are you running out of ideas? Otowui has 2 tips for you on how to approach this issue. Read more
Marketo : Save time to do more!

Resources • Posted 3 years ago

Have you ever been asked to do more but with fewer resources next year? Are you running out of ideas on how to approach this challenge? Otowui tells you how to solve this type of problem! Read more
The real cost of an e-mail template!

Resources • Posted 3 years ago

Decision-makers often wonder whether to pursue in-house development or outsourcing? Otowui offers you its analysis to illustrate the differences in cost structure for each option. Read more

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